Interview with mentor Dr. Jörg Niesenhaus


Why have you committed yourself as mentor? From your perspective, what makes STARBUZZ special?

I am always fascinated by new business ideas and the early phase of a company. I love to share my insights and knowledge to help teams in overcoming the first obstacles. In addition, as someone who was born in the Ruhr area, I like to see more successful startups in my place of origin.

The combination of large and small partnering companies from different business areas is a huge benefit of STARBUZZ compared to other accelerators.

How can you support startups in your role as mentor of Centigrade GmbH?

My expertise lies in User Experience Design (UXD) and Gamification. UXD combines user research (Who is your user? What needs does he have?) and the process of generating concepts (e.g. wireframes) for the specification of the (software) product or service as well as the evaluation at different stages during the development. Gamification is the process of implementing game design elements in non-game contexts and has the potential to optimize e.g. user motivation, process efficiency or learning.

Why would you advise startups to apply for STARBUZZ?

STARBUZZ provides shared experiences and knowledge both of small and large companies with a wide spectrum of topics. For startups, this knowledge is by far the most valuable resource of the program.

What do you expect from startups that apply to STARBUZZ?

Fresh ideas from inspiring founders!


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