Interview with mentor Norma Stangl


Why have you committed yourself as mentor? From your perspective, what makes STARBUZZ special?

A founder myself 20 years ago, I benefited from the positive results of mentoring by proRuhrgebiet and BAAR (BUSINESS ANGELS AGENCY RUHR). So now I would like to share my experience with startups to help them get their business going. My website for recycling tenders was set up by a startup team and it was invigorating to work with them and learn a lot about digital business in the course myself. So mentoring always works both ways.

The specialty about STARBUZZ is the diversity of its partners and their network.

How can you support startups in your role as mentor? How will forschgruen / reasybid support startups as partnering company of STARBUZZ?

During my years of entrepreneurship, digital commerce has grown rapidly, become mainstream but also very complex. Many rules and regulations have to be considered before starting a business and some are quite special and therefore often neglected, as those of “Producer Responsibility”, which is now a widely accepted ecological principle.

I can provide insight in those rules nationally and internationally and support startups from the beginning. A network of international collaborations can help as well as contacts to a network of customers. Also, as the topic is rather intricate, further expertise lies in simplifying complex regulations and make them more understandable.

Why would you advise startups to apply for STARBUZZ?

STARBUZZ consists of highly profiled partners and mentors. Collaboration with these can expedite an idea and help avoiding mistakes that would inhibit success. Even brilliant ideas often do not thrive due to a lack of better knowledge.

What do you expect from startups that apply to STARBUZZ?

They should have a clear understanding of what it means to set up a business, meaning absolute commitment to the idea, hard work, the ability to take criticism and incorporate new ideas that deviate from their point of view. To be successful, they should always try to see the customers point of view. “People will pay for what they want, not for what they need”.


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