Interview with mentor Wolfgang Lubert


Why have you committed yourself as mentor? From your perspective, what makes STARBUZZ special?

Since the year 2000, I have advised and supported around 80 Startups as VC-Investor. Besides the fact that it is always a great pleasure to work with startup teams, I want to share my years of experience to help promising teams.

Being focused on digital commerce and logistics, STARBUZZ addresses sectors where digitalization enables highly interesting business models. Often, these business models connect offline and online, which is of high interest. Being backed by leading companies in commerce and logistics, STARBUZZ can efficiently and sustainably support the go-to-market process. Therefore, STARBUZZ is highly attractive for startups.

How can you support startups in your role as mentor? How will EnjoyVenture and Private Equity Forum NRW support startups as partnering companies of STARBUZZ?

For more than 17 years, EnjoyVenture finances and advises young technology-oriented startups on their way from „garage company” to medium-sized business. We have seen a lot and learned a lot during this time. Startups need to take care of a lot of tasks and issues that arise. Of course we cannot solve every question on our own, but via our far-flung network of investors, corporate, consultants and research institutions, there is always somebody who knows the right person that can help. Private Equity Forum NRW is an industry network that can support to make startups and activities publicly visible.

My contribution as mentor for startups lies primarily in structuring financing concepts and orchestrating investment rounds.

Why would you advise startups to apply for STARBUZZ?

From my perspective, STARBUZZ offers a unique opportunity for startups to start in a highly professional ecosystem with an excellent infrastructure and an experienced partner network – free of charge and without a share deal!

What do you expect from startups that apply to STARBUZZ?

Given the excellent opportunities that STARBUZZ offers in Muelheim, I expect from startups full commitment to their business idea, unconditional determination, a fighthing spirit, and perseverance. Or let me say it in other words: passion and entrepreneurial spirit instead of full board mentality!


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