Kick-Off: Digital Commerce & Logistics Accelerator STARBUZZ officially started in Mülheim an der Ruhr


Prof. Dr. Andreas Pinkwart, Minister of Economic Affairs, Innovation, Digitization and Energy of the State of North Rhine-Westphalia, is impressed with STARBUZZ.  

Mülheim an der Ruhr, December 4, 2017. At the official kick-off event of STARBUZZ Digital Commerce & Logistics Accelerator, more than 120 corporate and startup representatives gathered at the long-established 'Tengelmann Campus' in Mülheim an der Ruhr.   

Four startups are currently accelerated by STARBUZZ as the program’s first batch: The startups are advised by experts and mentors from partnering companies of STARBUZZ in order to speed up their go-to-market process and to sharpen and scale their business model. STARBUZZ is located at the Tengelmann Campus.

At the accelerator kick-off event, the attendees experienced interesting keynote speeches of Prof. Dr. Andreas Pinkwart, Minister of Economic Affairs, Innovation, Digitization and Energy of the State of North Rhine-Westphalia, Karl-Erivan W. Haub, CEO and Managing Partner of Tengelmann Group, and Dr. Kai Hudetz, CEO of IFH Institut für Handelsforschung GmbH. 

"Digital business models and platforms take retail by storm and the 'Internet of Things' revolutionizes the logistics sector. We need to be at the forefront of this development. With STARBUZZ and its more than 35 partnering companies, we have created a hub that is not only of high importance to the future development of Mülheim as a traditional hotspot in commerce, but also for the region and the State of NRW as well as the industry sectors that the program focuses on", stated Ulrich Scholten, Lord Mayor of the City of Mülheim an der Ruhr.
Prof. Dr. Andreas Pinkwart joined in on the importance for the region and the state: "Accelerators like STARBUZZ are tailored to meet the needs of startups and support the development and advancement of their business models. These innovative impulses in digital commerce and logistics strengthen the overall business location and generate an appeal far beyond the region."

As one of Germany’s leading venture capital investors, Karl-Erivan W. Haub outlined in his keynote 'Tengelmann Reloaded', how the traditional family-owned Tengelmann Group has reinvented itself over the last 17 years, and how it responded to digitalization. "As one of the first German companies, we have been investing in promising digital startups over the last years already. In doing so, we do not only participate in the success of the startups that we have invested in. We literally learn about digital transformation ‘from the inside’ and derive strategic options for our core business", stated Karl-Erivan W. Haub.
That the support of promising startups and their new business models represents a win-win-situation for both sides – established firms and startups – was clearly pointed out in the following panel discussion on future trends in digital commerce and smart logistics. All panelists agreed that digital business models and new technologies are key drivers for ecommerce/retail and logistics.
The pitches of the four startups in the first STARBUZZ batch and the following panel discussion with the startups showed, how a successful collaboration with corporate partners already creates benefits for all involved parties. With entertaining and strong pitches, Kaufsafari (Duisburg), mindtainr (Dortmund), PaketChef (Munich) and replex (Duisburg) presented their startups in front of the expert audience.

Currently, STARBUZZ is selecting the second batch of startups that will enter the accelerator program in January 2018.

"With our more than 35 partnering companies – among them industry leaders like Tengelmann Group, ALDI SÜD, Schwarz Group, Fiege Logistics, T-Systems, eismann and Fressnapf – and a pool of more than 50 mentors, we look forward to accelerating the second batch of startups and their go-to-market process", says Jürgen Schnitzmeier, CEO of Mülheim & Business GmbH, the organization running STARBUZZ Digital Commerce & Logistics Accelerator.


Impressions from the STARBUZZ Kick-Off event on December 4, 2017



Thomas Müller M.A. / MBA
STARBUZZ Program Manager

c/o Mülheim & Business GmbH
Haus der Wirtschaft
Wiesenstraße 35, D-45473 Mülheim an der Ruhr, GERMANY

Tel.: +49 208 484859
Cell: +49 177 4848595

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